Active Shopper Audiences
Build audiences from real shopping behavior, not guesswork.
Traditional dealer marketing audiences are built from demographic data, predictive models, or outdated customer lists. Active Shopper Audiences are different. They are built from verified, real-time shopping behavior, connecting your marketing to people who are actually in-market right now.
Why Traditional Dealer Audiences Underperform
Most dealership marketing campaigns target audiences built from broad assumptions: zip code, income range, vehicle ownership age, or predictive likelihood scores. These audiences include a large number of people who are not actively shopping for a vehicle.
The result is wasted ad spend on impressions that reach people who are months or years away from a purchase. Meanwhile, the shoppers who are actively browsing inventory, comparing pricing, and visiting dealership websites go unnoticed by your campaigns.
Active Shopper Audiences solve this by starting with verified shopping behavior. Instead of predicting who might be in-market, you reach the people whose real-time actions confirm they already are.
How Active Shopper Audiences Work
Active Shopper Audiences are built from real-time behavioral signals, including website visits, VDP engagement, inventory page browsing, and cross-site shopping activity. These signals are verified and matched to individual shoppers using privacy-compliant methods.
The resulting audiences are segmented by behavior: shoppers actively browsing new inventory, shoppers researching specific makes and models, shoppers who have visited multiple dealership websites, and shoppers who are showing increasing engagement over time.
These audiences can be activated across your advertising platforms, email systems, and CRM workflows. Because they are built from behavior rather than predictions, they deliver higher relevance and stronger campaign performance.
Key Capabilities
Behavior-Based Audiences
Build marketing audiences from real shopping activity instead of demographic assumptions or predictive models.
Audience Segmentation
Segment shoppers by make, model, new vs used interest, engagement depth, and shopping recency.
Continuously Refreshed
Audiences are updated as shopping behavior changes, ensuring your campaigns always target current shoppers.
Cross-Site Visibility
See shoppers who are browsing inventory across multiple dealership and third-party websites.
Quality Over Quantity
Prioritize audience quality by focusing on shoppers with verified in-market behavior and high engagement.
Multi-Platform Activation
Push active shopper audiences to advertising platforms, email tools, and CRM systems for immediate use.
See how this works for your dealership
In 15 minutes, we can show you how dealerships are using this capability to reach more active shoppers and sell more cars.
OEM-Specific Solutions
Frequently Asked Questions
Ready to see how it works for your dealership?