Anonymous Shopper Identification
See the shoppers your website currently misses.
Most dealership websites may miss many shoppers who never identify themselves while actively browsing inventory and vehicle detail pages. Anonymous Shopper Identification reveals who those shoppers are, so your team can engage them before they move on to the next dealership.
Why Most Dealerships Miss Their Active Shoppers
Many website visitors never fill out a lead form, call, or chat. They browse VDPs, compare trims, check pricing, and leave without identifying themselves. Traditional CRM and lead management tools only see the shoppers who raise their hand.
That means the shoppers who are doing the most research on your site, the ones closest to a buying decision, are invisible to your sales process. Your team cannot follow up with someone they do not know exists.
Anonymous Shopper Identification closes that gap by connecting website browsing behavior to real shopper identities, giving your team the ability to see and act on the activity happening on your site every day.
How Anonymous Shopper Identification Works
When shoppers visit your dealership website, browsing activity is captured across inventory pages, VDPs, and key engagement points. This behavioral data is matched to verified shopper identities using privacy-compliant identity resolution.
The result is a list of real people who are actively browsing your inventory today, complete with the vehicles they viewed, pages they visited, and the depth of their shopping activity.
Your team receives actionable shopper profiles that include contact-ready information, vehicle interest details, and engagement history. From there, you can prioritize follow-up, personalize outreach, or build targeted campaigns around shoppers who are already in-market.
Key Capabilities
Website Visitor Resolution
Identify shoppers browsing your dealership website who never submit a form or make a call.
Shopper Identity Matching
Connect anonymous browsing sessions to verified shopper identities using privacy-compliant methods.
Vehicle Interest Capture
See which vehicles, trims, and price ranges each shopper is actively researching on your site.
Engagement Scoring
Understand which shoppers are most engaged based on pages viewed, return visits, and VDP depth.
Privacy-Compliant Resolution
All identification processes follow current data privacy standards and regulations.
Actionable Shopper Profiles
Deliver ready-to-use profiles that your sales and marketing teams can act on immediately.
See how this works for your dealership
In 15 minutes, we can show you how dealerships are using this capability to reach more active shoppers and sell more cars.
Related Solutions
Frequently Asked Questions
Ready to see how it works for your dealership?