Website Visitor Identification
The shoppers closest to buying are the ones you're not seeing.
Most dealership websites miss the majority of their traffic — not because the traffic isn't there, but because it never raises its hand. Shoppers browse VDPs, compare trims, check pricing, and leave without filling out a form or picking up the phone. We tell you who they were, while there's still time to reach them.
Most Tools Give You a Guess. We Give You a Person.
Here's what most dealers don't realize about the tools already in their stack: a lot of what gets sold as "visitor identification" is really a household guess, a company match, or a lookalike model built to pad the numbers. If a household of four gets flagged, nobody knows if it's the teenager browsing sports cars or the parent shopping for an SUV. That's not a lead — that's a coin flip.
We identify up to 90% of your anonymous website traffic — at the individual level, not the household, not the company, not a modeled lookalike. The competition typically resolves 20–40% of raw traffic, often blurred to a household or built out with lookalike audiences that never actually visited your site. We tell you the real person browsing the real vehicle, right now.
A few ways we're built differently than most of what's out there:
Individual, not household. We identify the specific person on your site — not "someone in this house."
Built for mobile, not just desktop. Most identity tools were built for corporate office traffic. Car shoppers are on their phones, at red lights, on the couch. We're built for that.
Cold traffic, not just returning visitors. A lot of tools only perform well on people already in your CRM or your customer history. We resolve first-time, completely unknown visitors — the majority of your traffic.
Real-time, not a batch file three days later. The moment someone's looking at a truck is the moment that matters. We activate outreach while that intent is still hot, not after it's gone cold.
See Who Is Shopping Right Now
Identification only matters if it's current. We don't hand you a stale list of people who visited last month — we show you who is on your site today, the exact vehicles they're researching, and how hard they're leaning in.
As a shopper returns, digs deeper, or moves from browsing to comparing trims and payments, that engagement builds in real time. Your team sees who's heating up and who's ready for a conversation now — so the hottest shoppers get worked first instead of sitting in a queue.
Live activity — see the shoppers browsing your inventory right now, not a report from last week.
Engagement that builds — track how a shopper's interest deepens across visits so you can time outreach to the moment it counts.
Vehicle-level detail — know the exact makes, models, and trims each shopper keeps coming back to.
How It Works
When someone visits your site, their browsing — inventory pages, VDPs, the vehicles they compare — gets captured. That behavior is matched to a verified identity using privacy-compliant identity resolution. No guesswork, no gray areas.
What you get back: real people, actively shopping your inventory right now, with the vehicles they viewed and how deep their research goes.
Your team gets contact-ready profiles with vehicle interest and engagement history attached — enough to prioritize follow-up, personalize outreach, or build a campaign around shoppers who are already in-market. Follow-up gets triggered and routed automatically, so a hot shopper doesn't sit in a queue while someone gets around to it.
Key Capabilities
Website Visitor Resolution
See the shoppers browsing your site who never fill out a form or make a call.
Individual-Level Identity Matching
The exact person, not a household guess or a modeled lookalike.
Vehicle Interest Capture
Know which vehicles, trims, and price ranges a shopper's actually researching.
Real-Time Activity Monitoring
See who's shopping right now and how their engagement builds across visits.
Engagement Scoring
Tell your hottest shoppers from your casual browsers, based on real behavior.
Automated Follow-Up Routing
Get the right shopper to the right person fast, without manual triage.
Privacy-Compliant Resolution
Built inside current data privacy standards, not around them.
Ready to see it on your own inventory?
15 minutes. We'll show you exactly how this works — no canned demo, no pressure.
Related Solutions
Frequently Asked Questions
Ready to see how it works for your dealership?