Moving Metal 4U logo - Sell More Cars
Now serving four industries

Most of your website visitors leave without ever telling you who they are

We call the underlying capability Exact Visitor Enablement — identifying the person behind an anonymous visit, understanding exactly what they were looking at, and reaching them before your competitor does. Originally built for dealerships, it now covers Automotive, Home Services, Legal, and Powersports.

Automotive

95%+ leave unidentified
Average dealership website conversion rate is just 1.5–2.0% (Demand Local, 2026 Dealership Website Benchmark Study)

Shoppers research vehicle detail pages, trade-in values, service scheduling, and F&I options — then leave without filling out a form. Almost all of that research happens in the dark.

  • Identify visitors browsing specific VDPs, trade-in tools, or service pages — no form required
  • Follow up based on the exact vehicle or service they were looking at
  • Activate across email, direct mail, and digital channels
  • Measure against actual appointments and sales, not clicks
Schedule a demo for Automotive

Home Services

$90.92 average cost per lead
Home services search-ad cost per lead rose 10.51% year over year in 2025 (LocaliQ, 2025 Home Services Search Advertising Benchmarks)

Homeowners typically request quotes from three or four companies at once and take days to decide. Every visitor who leaves your site without calling is a lead you already paid to attract.

  • Identify visitors to specific service pages — roofing, HVAC, plumbing, and more
  • Follow up based on the exact service they were researching
  • Activate across Google, social, email, and text
  • Measure against booked jobs, not impressions
Schedule a demo for Home Services

Legal

92.4% research online first
Consumers typically contact 2–3 firms before choosing one, and 40% move on if a firm doesn't respond within 24 hours (Martindale-Avvo, 2024 Legal Consumer Report)

Prospective clients read attorney bios and practice-area pages on multiple firms' sites before ever picking up the phone. Speed and follow-up decide who they call back.

  • Identify visitors to specific practice-area or attorney pages
  • Follow up based on the exact legal issue they were researching
  • Activate across email, direct mail, and digital retargeting
  • Measure against booked consultations and signed clients
Schedule a demo for Legal

Powersports

64% vs. 58.6%
Shoppers visit manufacturer/model sites (64%) more than dealer websites (58.6%) while researching (Rollick, "Future of Buying" Consumer Study)

Seasonal demand spikes make every unconverted visitor a more expensive miss. Shoppers expect fast, personal follow-up — the same study found most expect a same-day response.

  • Identify visitors browsing specific units, models, or accessories
  • Follow up based on the exact unit they were researching
  • Activate across email, text, social, and retargeting
  • Measure against actual unit sales, not ad clicks
Schedule a demo for Powersports

Curious what this looks like for your own site?

Try the free Ghost Audit estimate — pick your industry, enter your monthly traffic, and see an industry-benchmark estimate in seconds.

Try the free Ghost Audit